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DAM New York 2022

The Art and Practice of Managing Digital Media

Pauline Lopez

Senior Digital Asset Manager

Amazon Devices

Pauline is a Senior Digital Asset Manager at Amazon Devices, leading DAM strategy, metadata governance, and system migrations for Amazon’s consumer electronic devices. She specializes in optimizing content workflows, rights management, and enterprise content platforms to drive efficiency and cost savings.

Passionate about community-building, Pauline actively creates and leads DAM communities at Amazon, bringing asset managers together to share best practices, align standards, and elevate the discipline across teams. By bridging technical and creative teams, Pauline translates complex content challenges into practical, scalable solutions.

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