DAM New York 2022

The Art and Practice of Managing Digital Media

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Carol Thomas-Knipes

Vice President, DAM Program Manager & Administrator, Global Marketing Team

Citi

Carol came to DAM via the creative/marketing world as a designer with a knack for technology. In the 20+ years since, she has implemented and administered successful DAM, MRM, Project Management, Help Desk, Analytics, and workflow solutions across multiple industries. 

Carol is currently the DAM Program Manager and Admin at Citi where she oversees all aspects of the Global Marketing Team's development and use of digital asset management. To her, findability and usability, including metadata workflow and governance are critical. But the technology itself is just part of the picture. For a solution to be sustainable, it must increase business value, while improving how people work, create, and interact. It must balance program goals with empathy for users' real-world, day-to-day needs and challenges. And everyone should be invested in "what success looks like." 

Carol thrives on knowledge-sharing and collaboration and often speaks at DAM-related events and webinars. She is also one of the organizers of the 1000+ member-strong NYC DAM Meetup group.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.