DAM New York 2022

The Art and Practice of Managing Digital Media

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Carol Freed

Manager, Brand Asset Management, Digital Operations & Innovation

L’Oréal

Carol has held a number of roles in her career including Art Director, Type Director, Creative Services Manager, Mac Systems Administrator and Digital and Product Information Manager. The path to Digital Asset Management was something she identified as a business need during her time managing creative departments and the frequent misuse of assets and rights.

Carol successfully lobbied Executive Leadership at several advertising agencies to implement digital asset management platforms and policies. She was involved in the selection of vendors, taxonomy development, user training and support.

Carol spent 10 years as the Global Digital Asset Manager for Cadillac at four of their advertising agencies and has spent the past three years at L’Oréal as the Division Asset Manager overseeing the deployment of a corporate solution for DAM and PIM for the Professional Products Division.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.