DAM New York 2022

The Art and Practice of Managing Digital Media

Connecting DAM to the Enterprise: Integrating the Technology Across Your MarTech stack

Wednesday September 14, 9.30AM – 12.30PM

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This session is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems, and how they differ. We’ll also look at how DAM fits into a marketing or content practitioner’s day-to-day tasks as you manage ongoing email, web, mobile, social media, and print marketing campaigns. How does DAM integrate and feed into these downstream systems? What systems do DAMs typically pull data from and push to, and how, in order to be effective?

In this workshop, you'll get a deep dive into the industry’s most feature-rich DAM systems, as well as the gamut of technologies for solving the broader digital marketing and content publishing puzzle.

Key learnings will include:

  • Enterprise DAM technologies: what are the advanced features on offer that the simpler systems don't have? We'll discuss video management, rights management, artificial intelligence, image recognition, and other features in-depth
  • Knowing fully what you shouldn't expect your DAM to do - and what adjacent or supplemental technologies you need
  • Technology that integrates with DAM: what are the tools, and what do they really do? We'll look at PIM (product information management), MRM (marketing resource management), digital shelf, e-commerce, marketing automation, rights management, dynamic advertising, and social media publishing
  • What you need to do from a project leader / practitioner perspective to bring these technologies together

Tutorial Leader

Theresa Regli

Theresa Regli helps companies plan and optimize their digital asset & media management strategy, and implement DAM programs for long-term success. She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008, while authoring extensive in-depth research of 50 DAM systems and the benchmark book about DAM technology. A 28-year veteran of the digital industry, Theresa began her career as a journalist writing about internet start-ups, meanwhile coding one of the first newspaper websites in the world, launched in 1995. Over the subsequent two decades she was a director of content management for two early stage online media companies, led a WCM and DAM implementation team at a systems integrator, and served as principal analyst for DAM research and consulting for a marketing technology research firm. Since starting her own businesses in both the US and the UK in 2016, Theresa has advised over 50 organizations on MarTech stack strategy, data design, content supply chain, and product selections of DAMs, PIMs, and MRMs. She subsequently supports the oversight of digital stewardship and best practices as a MarTech team or executive advisor. Her clients have included Unilever, Flowers Foods, Volvo, Tourism Ireland, KraftHeinz, Genentech, Ubisoft, Lands’ End, People’s Postcode Lottery, Nestlé, the Philadelphia Orchestra, Arts Centre Melbourne, The Art Fund (UK), The Museum of London, and the Mann Centre for the Performing Arts. She also serves on several SMB advisory boards, advising executives on company growth and go-to-market strategy.



"This tutorial opened my eyes to a new technology market I was previously unaware of and helped me to understand the maturity level of this new market"
Kristina Herz, Royal Botanic Gardens, Kew

"Henry Stewart is the best measure to stay on top of the DAM technologies and everything relating to it using people who are experts to share it" 
Mary Litviak, Wisconsin Milk Marketing Board

“Theresa Regli really knows and understands the industry. Her presentation is lively and informative”
Jade Jourdan, Edwards Lifesciences

“This tutorial cut through the clutter with nonbiased usable information. It was DAM in a day”
Holly Von Seggern, Whitsons Culinary Group