PIM and DAM Integration: Connecting your Assets and the Data about your Products
One of the most common integration points for DAM is PIM, or Product Information Management. Managing product data that’s aligned with corresponding imagery, video, and other marketing material is a big challenge for many modern businesses. Regardless of the product you sell – be it tangible like a kitchen appliance, or less concrete, like tourism – pictures, video, and accurate data tied together in targeted customer communications is an anchor for success. So how do you do it? This session will explore the intersection of DAM and PIM.
APIs: Resolving the problems that can be encountered. Practical ‘How to’ Examples of Successful Integration
Application programming interfaces are more than just plugging together two different software solutions. They have a specific purpose, they come in all sizes and varieties, and can cause serious heartache if not respected. This session will cover several examples and highlight the common issues that may arise and how to handle them.
