DAM in the Modern Workplace: From Startups to Global Brands

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: Why Do We Need a DAM? - On-Demand

• Understanding the challenges of unmanaged digital assets: lost files, version control issues, inconsistent branding, and wasted time. 
• Exploring the core benefits of a DAM system: streamlined workflows, improved collaboration, enhanced brand consistency, and increased ROI. 
• Identifying your organization's specific DAM needs and defining clear objectives for implementation. 
• Anonymized DAM success stories across different industries and organizational sizes. 

Session 2: Metrics That Matter: Proving the Value of Your DAM - On-Demand

• Defining key performance indicators (KPIs) to measure the success of your DAM implementation. 
• Tracking and analyzing usage data, search performance, and workflow efficiency. 
• Calculating the return on investment (ROI) of your DAM system and presenting compelling data to stakeholders. 
• Best practices for reporting and communicating the value of DAM to different audiences. 

Session 3: People, Process, Technology: Finding the Right Balance - On-Demand

• Understanding the critical interplay between people, processes, and technology in DAM implementation. 
• Building a strong DAM team and defining roles and responsibilities. 
• Designing efficient workflows for asset creation, approval, and distribution. 
• Questions to ask when selecting the right DAM technology to meet your organization's specific needs and budget. 

Session 4: Change Management for DAM Adoption  - On-Demand

• Strategies for overcoming resistance to change and fostering user adoption of your DAM system. 
• Developing a comprehensive training program for end-users. 
• Communicating the benefits of DAM effectively to all stakeholders. 
• Building a culture of asset management within your organization for long-term success.