Even if we thought our content and asset operations were already agile, the past year has stretched us beyond anything we had planned for! Shifts in how our customers seek and consume content have accelerated enormously. Consumers expect: “any content, anytime, anywhere”. The pressures are acute, and are expected to increase.
The most successful content providers acted quickly, and the broadcasters, studios, and streamers who were “already ready” with asset libraries and fresh content emerged quickly to pivot and deliver in entirely new ways.
This panel brings together a diverse group of the industry’s leading content providers to discuss what agility and content readiness mean in real, practical terms. They will share their experiences and the successful journeys that enabled them to meet their consumers’ active, ‘need it now’ appetites for media.
