DAM Los Angeles 2026
DAM’s Role in the Tech Stack - The Critical and Evolving Role of DAM as it Integrates with AI-driven Technology
The need:
Marketing, creative, and product teams adopt AI tools for content generation, personalization, and operational efficiency, the foundational need for a single source of truth for all digital assets becomes critical.
Things to consider now before you lose control of your assets:
- Forensic watermarking.
- Embedded metadata and C2PA.
- Upstream and downstream hand-offs and version control.
Solutions:
- Data governance and the role of metadata.
- Asset provenance and tracking.
- Integration strategy: push and/or pull.
- Storage and cataloging.
Moderator
What others say
HS DAM events are a fantastic opportunity to surround yourself with the world's greatest minds of DAM today, giving you the chance to learn from them and discuss what the future of our industry may hold!
HS DAM events provide me with the opportunity to learn from colleagues in similar positions to mine--I felt like I was with my people :-) It inspired me to keep on with the important work of helping my stakeholders to centralize, safeguard and share their assets (at the speed of light), as well as looking around the corner on how to continue to innovate.
HS DAM events provide me with the opportunity to network and meet peers who have experience in the field as we acquire and implement a DAM/MAM platform.