DAM Los Angeles 2023
Unleashing the DAM: its Crucial Function at the Heart of the Caesars’ Empire
Caesars Entertainment is the largest US domestic casino hotel operator. As a company that heavily leverages creative for complex marketing campaigns, being able to successfully use a DAM is vital to its marketing operations.
In this session, we’ll hear from Alan Sanders, Director, Marketing Operations at Caesars Entertainment Corporation on extracting the full value from DAM across the whole organization. Alan will share how the DAM leverages technology to drive efficiencies in asset management at scale, including:
- The business case for DAM and how the benefits to Caesars have changed over time
- Driving operational efficiencies from a DAM – using the DAM to foster and enhance collaboration amongst distributed teams
- Evolving the DAM Librarian role to take on product management capabilities and the benefits this will have
- The long-term vision for asset management into video and archival for non-marketing assets
What others say
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
I have over 10 years of experiences as a DAM, and I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.