DAM Los Angeles 2023

The Art and Practice of Managing Digital Media


Alan Sanders

Director, Marketing Operations

Caesars Entertainment Corporation

Alan Sanders is Director of Marketing Operations at Caesars Entertainment. He has over 13 years’ experience working across various roles in marketing and technology in the Casino industry at both Caesars Entertainment and the Las Vegas Sands Corporation. In his current role he oversees the teams responsible for digital asset management, marketing resource management, and creative quality assurance.

Prior to this he was Director of Marketing and Product Strategy where he was responsible for the rollout of the enterprise marketing resource management system as well as product management of the workflow and offer side of a marketing offers system. At Las Vegas Sands he was responsible for several digital initiatives including the company's first mobile apps, mobile sites, and affiliate programs.

He has a master’s degree in Economics and a bachelor’s degree in History from UNLV and he was once trained by Mr. Miyagi while working at a fine dining restaurant in Las Vegas.

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Cookie Marie Kurtz
Albert Einstein College of Medicine