DAM Los Angeles 2023
How Best to Meet the Demands of a Growing Business – Maintaining a Core Structure at its Heart
So often as digital asset managers we get stuck with someone’s idea of how DAM should function. We find that we need to unravel what was started and take another approach to make the DAM more flexible and/or more structured. This is difficult and complicated to do in isolation so it’s best to build a picture of the requirements to understand the user-base:
- Who are the users?
- What do they need to do?
- What must the DAM be capable of delivering?
We’ll hear insights from Kathleen Cameron, Digital Asset Program Leader, Google Marketing Operations that will help you to create a flexible and nimble program that will grow and grow with your organization while keeping in mind rights and governance.
Kathleen will explore the benefits of having and maintaining a requirements document - including creating a communications’ strategy shared with all stakeholders.
What others say
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
I have over 10 years of experiences as a DAM, and I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.