DAM Los Angeles 2023

The Art and Practice of Managing Digital Media


Kathleen Cameron

Digital Asset Management Program Lead

Google Marketing Operations

Kathleen has been organizing assets be it analog, digital, or analog to digital for discovery and reuse since 1989. She embraces usability challenges and appreciates it is not enough to find an asset but to also know if an asset can readily be reused.

Kathleen’s team is currently extending DAM from one business unit to the entire global Google Marketing org to promote discovery, rights management, reuse, and reporting. Finding commonality at this scale may seem daunting, so having comprehensive user stories that describe the needs of each user type is critical to stay focused. Staying nimble and agile are also key to meet the demands of a growing business while maintaining a core structure and best practices to consistently guide the users on their journey. Having a sense of humor helps as well!

What others say

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine