CPG brands and retailers are spending an incredible amount of time and money to create compelling, engaging content designed to cut through today’s digital noise.
But is it working?
Most brand teams don’t have visibility into how their assets are performing across the customer journey, especially if they’re selling through partners.
Cue the DAM Manager.
In this 20-minute Q&A with Mike Waldron, CMO at Tenovos, and Shelley Schippert, Director of Global Marketing Content & Information at Brown Forman, we will cover:
- What KPIs keep brands teams up at night?
- What are the insights you should be able to action from those KPIs today and in the future?
- How to leverage data to elevate the importance of both the DAM and the DAM Manager within the organization
