DAM Industry Week 2022

Shelley Schippert currently serves as Director, Global Marketing Content & Information at Brown-Forman Global IMC. Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 170 countries.

Shelley has managed the company's digital assets and digital asset technology for most of her 25-year career at Brown-Forman. In her current role, she manages, develops, and maintains the processes and tools involved with managing, sharing, and activating Brown-Forman’s digital assets around the world. This includes brand imagery, advertising, POS, video, social media, and other marketing and sales content -- from both the internal design team as well as from local and global agencies that support the company and its many brands.

Shelley joined Brown-Forman in 1995 as a graphics production assistant. Since then she has taken on roles with increasing responsibilities, including senior designer, project manager for packaging & experiential design, and studio manager -- all while continuing to manage digital assets and systems for Brown-Forman. Currently, Shelley leads a team focused on Digital Asset Management, Web to Print, and Product Information Management technologies.

Shelley earned her Bachelor of Arts degree, with an emphasis in graphic design, as well as her Associate’s degree in information science and data processing, from the University of Louisville Speed Scientific School. She and her family reside in Louisville, Kentucky.