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DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

Essential Metadata Mapping

April 4, 1.10 PM EDT

We’ll focus on why metadata is the nuts and bolts of what you do. Focusing on consumer-packaged goods and retail, we’ll discuss:

  • Setting up and designing a metadata model
  • Why it is essential to get the structure and meaning of the data associated with your product spot-on
  • Developing best practices and workflows for importing metadata
  • Auto-tagging metadata upon asset upload from standard file names or embedded IPTC entered in embedded metadata fields

Come and be part of the conversation with Madi Solomon, Principal Consultant, ICP as moderator with Molly Barrett-O'Callahan, Digital Asset Specialist, Big Lots, Inc., Carey MacDonald, Principal Onboarding Manager, Bynder, Elana Mitchel, Digital Asset Manager, Pat McGrath Cosmetics and Heather Polen, Global Vice President, Customer Transformation, Sitecore. 

 

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