In this session, Julian Murphy, Global Director of UX Design at STANLEY Security will explain why the DAM is a single source of creative truth.
We’ll learn:
- How the DAM was instrumental in the launch of the organization’s Aditi Design system
- How it was used in the marketing of:
- Hugs (the infant protection system in hospitals and clinics)
- Wanderguard Blue wander management solution (for senior living facilities)
Julian will cover:
- What makes a new beginning in DAM necessary
- How the DAM became the single source of creative truth
- Why it was necessary to redefine the taxonomy
- The importance of collaboration – it is at the heart of the curation and creative teams
- The challenges of ongoing adoption, integration, and roll-out
- The next stage of onboarding
Looking back and planning forward:
Was it all plain sailing? Come and hear more about this exciting project and what’s next: nurturing, road mapping and data analysis.
