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DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

We've Bought a MAM – Now What Do We Do With It?

April 5, 12.10 PM EDT

How the Canadian Broadcasting Corporation (CBC) meets the metadata challenges of migrating nearly a century's worth of collections into a MAM

With content: 

  • Spanning different platforms
  • Multiple languages
  • Being migrated from multiple legacy systems

There is no single solution to get the most out of the metadata. 

To remain responsive to content creators, shifting business needs, and the Canadian public, the CBC is redefining the rules under which it collects, archives and reuses metadata. Christine Cadotte, Project Lead - Metadata Optimization, and Rebecca Efrat, Library Coordinator, Semantics and Metadata at the Canadian Broadcasting Corporation describe the never-ending quest to ensure the CBC’s collections are preserved in the MAM. 

Covering:

  • The challenges of migrating such a large legacy collection of content dating back to the early 20th century including:
    • Audio
    • Video
    • Still photos
    • Music
    • Digital content
  • Best practice on how to handle media in French, English and a number of indigenous languages
  • The importance of flexibility and a continuous improvement mindset when managing metadata
  • The necessity to ensure that the MAM is readily accessible to content creators and the public alike
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