DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

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Rebecca Efrat

Library Coordinator, Semantics and Metadata

Canadian Broadcasting Corporation

Rebecca has worked with a variety of content formats during her 10 year span at the CBC, including digital, video, audio and stills. She works to ensure that, through metadata, content is searchable and discoverable, both by the internal content creators and the external audience.

Recently, Rebecca has focused her attention on working towards metadata optimization within CBC's various content systems to help facilitate a better, personalized, and more engaged audience experience.