The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time.
So how are the most successful content and creative teams currently executing production and managing their workflows? What is working and what isn’t when it comes to improving these efficiencies and successfully scaling content efforts? To answer these questions and more, Canto surveyed over 600 professionals involved in the production, management, and/or strategy for content and creative assets at their organization.
In this TechLab, we’ll share:
- The results of this Ascend2 survey
- An in-depth look at the content strategies and workflows that have made these organizations successful
- Valuable tips on how you can revamp your own content programs in 2023
