Kate Bennewitz is Senior Product Marketing Manager at Canto, a global digital asset management platform that helps marketers collect, organize, and share their digital content. She is responsible for understanding customer pain points and market trends, driving the development of go-to-market strategies and ongoing communications with customers.

Kate took an untraditional career path, starting off as a graphic designer for a global fitness manufacturing company. She found her way to product marketing after leading a team as a project manager, eventually taking on leadership of broader marketing programs. Kate has led go-to-market strategies from product conception till launch for numerous product solutions with a global reach. She is passionate about people and storytelling and uses these skills to collaborate on strategies that drive growth and improve retention.