DAM Europe 2024
Myth Busting: Automation and Generative AI for the Content Operations Ecosystem Today
Throughout the Marketing and Content Operations landscape there is an insatiable interest in doing more with less; turbocharged by the increasing accessibility of generative AI in all its various and exciting forms. Whether it’s a need to be more efficient in how we run and manage our data, content or technology processes, or perhaps an ever louder clamouring ‘from above’ to ‘do more AI’ …
This panel seeks to explore two different sides of the story and arm you with actionable understanding and awareness of what exactly you can confidently pursue already!
- The real-world opportunities that these recent developments in AI and Automation present to Digital Asset Management and Content Operations practitioners today (and which concepts are perhaps a little further down the road)
- Some of the challenges that the inevitable increase of intelligent automation and Generative AI may pose to critical day-to-day content operations, and how we can be prepared for them.
What others say
HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.
HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.
HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.