In this session, we’ll hear from Lynette Conlon, Digital Content Management Executive, Tourism NI (part of the Tri-Agency DAM Team which includes Tourism Ireland, Tourism NI and Failte Ireland) on finding a workable solution to share, commission and redistribute tourism marketing content and how the teams effectively managed and distributed strategic content through a collaboration on joint initiatives.
Lynette will share the:
- Important aspects of the joint initiatives and why the implementation of a shared DAM was vital for successful delivery – for all users and for a smooth workflow moving forward.
- Challenges and sticky moments along the way, as well as why having a functioning DAM to meet current and future needs of all users and stakeholders is of vital importance.
