DAM Europe 2023

The Art and Practice of Managing Digital Media


Lynette Conlon

Digital Content Management Executive

Tourism NI

Lynette is the Digital Content Management Executive for Tourism NI which forms part of a Tri-Agency DAM team (Tourism Ireland, Tourism NI and Failte Ireland).

Working as the lead liaison for Tourism NI, Lynette manages and co-ordinates the associated processes for the DAM Platform, providing DAM support to the organisation working with stakeholders, industry and media to promote Northern Ireland as the leading short break destination. She has been working on a DAM integration project which received the 2022 Media Asset Management Award – a very proud moment for the whole team. 

Lynette has 13 years’ experience working in the DAM area and, prior to this, she worked as DAM librarian with 1st generation DAM and has spent the past 6 years as a DAM Manager on this project. Lynette has been proactive in developing her skills, knowledge and passion in digital asset management, in particular through HS Events’ hosted events.

Lynette has achieved up to third level education in Business IT, Software engineering, and more recently achieved CIM Level 4 Professional Diploma in Marketing. She is currently studying the DAM Certificate programme with Rutgers University. 

What others say

HS DAM events are simply the place to be for people passionate to learn about DAM and all its connected learning.

Liam Bennett
Tempur Sealy International

Great to be back in person at the HS DAM Europe 2022! Great opportunity to hear from peers in the industry and actually meet people again. Leaving with lots of areas to explore!

David Furness

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society