DAM Europe 2022
The Edrington Content Lifecycle – from Static to Dynamic
Join Megan de la Motte, Digital Content Analyst, Global Digital Technology, Edrington – The Home of Exceptional Spirits, to learn how their DAM has transformed from a static repository to a dynamic source of truth.
In the current digital climate with a focus on e-commerce, DAM is now more important than ever. Megan will share:
- The anatomy of the DAM – different asset types from creative to basic e-commerce assets
- How the ongoing migration of an existing DAM into the global interface DAM has worked – mindful of the required considerations, changes, and challenges but also the benefits
- Integrating tips – how to expand your network across the business to make informed DAM and integration decisions, and re-enforce the use case for asset centrality
- Progress on integration workflow with PIM at the heart of the DAM
Speaker
What others say
HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!
Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.
HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an Omnichannel DAM world that connects all the dots; video, image, text and more.