Join Megan de la Motte, Digital Content Analyst, Global Digital Technology, Edrington – The Home of Exceptional Spirits, to learn how their DAM has transformed from a static repository to a dynamic source of truth.
In the current digital climate with a focus on e-commerce, DAM is now more important than ever. Megan will share:
- The anatomy of the DAM – different asset types from creative to basic e-commerce assets
- How the ongoing migration of an existing DAM into the global interface DAM has worked – mindful of the required considerations, changes, and challenges but also the benefits
- Integrating tips – how to expand your network across the business to make informed DAM and integration decisions, and re-enforce the use case for asset centrality
- Progress on integration workflow with PIM at the heart of the DAM