DAM Europe 2022

The Art and Practice of Managing Digital Media


Andy Hopkinson

Strategic Director

Extreme Reach

Andy brings decades of experience in the advertising industry to his new role as Strategic Director, following the acquisition of Adstream by Extreme Reach. In this new position, he works closely with the Global Strategic Sales team, the Marketing team and key partners to deliver the full strategic value of the merged business to global clients. 

Andy joined Adstream in 2003 as UK Managing Director, when the company “opened for business” in Europe. He led the growth of the organization across Europe and beyond. As Chief Client Officer, he led the team that built partnerships with many global agencies and Brands, including his marketing alma mater, P&G.

Early in his career, Andy spent five years at P&G Marketing before joining the then fledgling creative agency Abbott Mead Vickers in London. During 15 years with AMV, they grew to be the largest Agency in the UK and one of the most respected creative agencies in the world. Andy ran the Client Service Department and following the acquisition of AMV by BBDO, managed a broad portfolio of international clients.

Away from work, Andy is hoping to hold onto his place in 3rd pair of the 2nd team at his local Tennis club.  


What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School