Rahel is a results-driven content strategist specialising in content operations. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences and using content structure and standards for both operation efficiencies and as a way to increase ROI of product lifecycle content.

Rahel is a Fellow of the STC, ISTC, and The RSA. She is a recognised thought leader in the content strategy field, having authored and contributed to several industry books, magazines, and academic journals. She presents at events worldwide and has been a guest on numerous podcasts and webinars.