DAM Europe 2022

The Art and Practice of Managing Digital Media


Danny van Loon

Digital Asset Manager


Danny is a self-taught Digital Asset Manager for Ahrend, a 125 years old project furniture company from the Netherlands which is in more than 25 countries and consisting of four different brands.

Danny started as a temp to organise image folders 15 years ago and transitioned to a permanent graphic designer for 8 years, all the while maintaining a DAM solution on the side.

Danny set up a new DAM 5 years ago (first for one brand – now for all brands in the group) and he maintains and constantly improves the DAM and adding integrations where needed, whether it be Microsoft Office, Adobe's Creative cloud suite or EPIserver webCMS.

Danny is always on the lookout for new ways to improve and facilitate the business needs with respect to DAM.

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School