DAM Europe 2022

The Art and Practice of Managing Digital Media


Barbara Jenny Wilson

Global Head of Content & Design Tech


Barbara Jenny Wilson has 20 years of experience in Marketing technologies, and in transforming ways of working across CPG and Luxury industry, having worked not only with Marketing and Creative, but also across R&D, Supply Chain, and eCommerce and DTC teams. Her extensive experience in digital strategy, content creation & management, artwork & packaging, digital shelf enablement and process improvement has made her a thought leader in the industry.

Currently serving as the Global Head of Content & Design Tech at Nestlé, Barbara spearheads the creation of a complete end2end ecosystem for content and product information, enabling impactful and lucrative brand experiences in today’s omni-channel world. In her role, she owns the technology strategy to enable markets and Nestlé’s content operations organization, in collaboration with vendor partners and stakeholders.

Prior to her work at Nestlé, Barbara held the position of Director of Digital Platforms at Coty, where she played a pivotal role in supporting the company's digital transformation across Marketing,  Supply Chain and Sales use cases. With her expertise in establishing foundational capabilities, Barbara scaled their digital shelf activation as a strategic value driver and established a digitally enabled packaging processes across the full global brand portfolio. 

As Director for Global DAM services at Procter & Gamble, she defined the vision and strategy for streamlined asset creation as part of the Create pillar, including automated pack shot creation and brand equity asset development. Her skills in shared service operations and change management were instrumental in driving the success of these initiatives.

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School