DAM is at the Core of MarTech

An Online Educational Series

Introducing your Course Leader 

John Horodyski

John Horodyski, Managing Director, Optimity Advisors

John Horodyski is a Managing Director with Optimity Advisors with executive management strategy experience in Information Management including Digital Asset Management (DAM), Content Strategy, Metadata and Taxonomy design, MarTech, Content Management, Governance, and Rights Management.  John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 100 and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management, and is a monthly DAM contributor to CMS Wire. John published in May 2016 his book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.”