DAM is at the Core of MarTech

An Online Educational Series

DAM is at the core of the MarTech (marketing technology) stack and delivers a competitive advantage to an efficient marketing department. Digital content should be viewed as a constant discourse of people, process and technology. DAM is the right thing to do for your content and your brand. When everything is connected, everything is changed. Building an optimized MarTech stack is your opportunity to amplify your team’s efficiency when distributing your assets to your consumers.

This four-part online series will focus on the five building blocks every MarTech stack needs: Project Management, Content Creation, Data Collection, Distribution, and DAM.

Sign up for this series and receive the following...

  • Four detailed sessions exploring the building blocks for your MarTech stack
  • Teaching by the world's leading DAM and metadata expert John Horodyski
  • Each session is 75 minutes
  • Including 25 minutes to query John on any challenges you may face
  • A Certificate of Participation - evidencing your commitment to developing knowledge and skills
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

The first 10 people to book will receive 20% discount

To celebrate the launch of the series we're giving the first 10 people to book a 20% discount... 
Click here to register and enter the code FIRST20 to receive the reduced rate

John Horodyksi introduces the course

About the series 

The key building blocks of your MarTech should work in harmony. Your project management (PM) tool feeds your content creation tool and connects through the DAM. Through rounds of edits stored in the DAM and coordination between the PM and content creators, your assets are finalized and pushed up through your distribution tools and out into the world. From there, it is time to listen to your consumers as they react to your content. All your operations on the creative assets flow through the DAM. An optimized MarTech is key to effectively distributing assets to your consumers.

Is this the right course for you?

This course is for everyone working with content systems that influence marketing activity or are influenced by marketing activity, including Content Management Systems (CMS), Master Data Management (MDM), Marketing Resource Management (MRM), Product Information Management (PIM), Digital Asset Management (DAM) and more.

It’s for everyone connected to data, assets and content in Marketing, Creative Operations, and Digital Management. 


October 19, 2021 - Session 1: DAM & MarTech Foundations 
October 26, 2021 - Session 2: Technology Considerations 
November 2, 2021 - Session 3: Where to Start
November 9, 2021 - Session 4: The Plan & Putting it all Together

You can view the full course summary here.