DAM Asia-Pacific

In conversation with Juliene Mae Magud, Digital Asset Management Specialist based in the Philippines for Balsam Brands, we’ll hear insights into Juliene’s role at the fast-expanding home décor consumer products business. She will share how she got into the DAM role from a library and information science’s background.

With teams based in the US, Ireland and in the Philippines, we’ll explore a typical day for Juliene and hear first-hand about the complexities of building a DAM system. We’ll hear why it is important for Juliene to work closely with global remote teams and how Juliene is responsible for all aspects of the DAM, working with both internal and external consultants, experts and asset creators. What’s important to Juliene is that the DAM must have:

• High functionality
• Best in class user-experience
• Accessibility at the forefront
• Brand identity