DAM Asia-Pacific

The Art and Practice of Managing Digital Media


Juliene Mae Magud

Digital Asset Management Specialist

Balsam Brands

Juliene has a degree in Bachelor of Library and Information Science from the University of Santo Tomas (Manila, Philippines). Having been extensively active in her university’s council, she devised a system to effectively and accurately manage and update information on the 227 organizations they have handled.

Having spanned more than two years as the Digital Asset Management Specialist of Balsam Brands, Juliene has readily enhanced certain systemic improvements such as devising metadata schema and additional asset taxonomy. In her watch, she has introduced and initiated new inroads (concrete information architecture, records management and asset auditing) which have strengthened the Company’s market reach as well as consolidated its leadership in its industry.

Juliene is passionate about the information sciences and finds comfort in managing and organizing amidst the chaos.


An Online Event