A real-world case study
Sally Parker, Chief Operations Officer, Wizard Pharmacy (a retail pharmacy brand based in Western Australia) discusses how:
- Integration of a new DAM system was instrumental in delivering real growth and expanding the pharmacy business
- It supported the goal of ‘differentiating in the Australian pharmacy landscape’
In conversation with Andrew Lomas, Co-founder & Director, Creative Folks IT, Sally will share:
- What life was like before the DAM
- The driving force of technology behind the business
- How DAM has helped to create automation to streamline all aspects of the business from back-end office to customer-facing and beyond
- Why an integrated data, marketing and content-led system has helped with the roll-out of new pharmacy franchisees
- The role the DAM system plays in managing workflows and enhancing online product listings as well as the ways it has helped the bricks and mortar business to thrive
