We are busy developing an exciting agenda for Creative Tech Europe 2024 so keep your eyes peeled for details. 

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If you are interested in speaking at this conference, please contact Feyisayo Borisade at feyisayob@henrystewart.co.uk

First Sessions Announced

Making Intelligent Creative Content Work for You
Relieving the Current Pressure on Creatives, Brands, and Agencies

The increasing need for consistent, relevant, and personalized content is putting pressure on creatives, brands, and agencies.

To meet the demands of our audiences, and to remain competitive in the market, we are expected to produce content at a faster pace and at a lower cost.

In this session, David Russell, Consultant, A Few Good People, will discuss how and when to employ ‘intelligent technology’ to relieve the pressure and deliver ‘better and more’.

The focus is on:

• Content strategy & better briefing
• Automation and tools
• Content repurposing
• Collaboration and workflow optimization
• Data-driven Insights

David Russell, Consultant, A Few Good People

The New Creative Technology Stack
What it should contain
Asking the right questions, making the right decisions

Sometimes, having been burned by vendors selling a one-size-fits-all content pipeline in a box, savvy decision-makers ask: "What is the technology that should comprise my Creative Technology stack?” It would be better to have asked the question earlier!

In this session, Jarrod Gingras, Managing Director, The Real Story Group:

• Explores the critical pieces that should comprise your Creative Technology stack.
• Discusses best practices to adopt and pitfalls to avoid when looking to build the right stack for your needs.

Jarrod Gingras, Managing Director, The Real Story Group

Beyond Buzzwords
Practical Steps for Creative Tech Success

In this digital-first world we’re all living in, technology can provide a competitive edge and help us take our work to the next, higher level.

Creative Tech has allowed us to work globally and to be more effective and efficient in how we share information. Creative Tech has supported us as we tackle automation, AI, localization, and many more challenges.

That all sounds great, right?  But are we using technology to our greatest advantage?

We need technology that supports our people and processes – not the other way around.  

The panel of thought leaders from the creative, marketing and technology spaces addresses many of the “hot topics” around creative technology, including:

• How do we really work?  The plan vs reality
• What do we really need?
• RFP and the tool selection process
• Creating and working within a successful implementation plan
• Avoiding “Abandonware”
• Getting Budget / Proving ROI
• Working with our sourcing and procurement partners
• Improving communication and collaboration

Panellists:

• Clair Carter-Ginn, Partner, Forecast Agency (Moderator)
• David Granger, Consultant, The Label Sessions
• Nick Goodchild, VP of Global Creative Marketing, Tommy Hilfiger
• Mark Stocker, Senior Creative Manager, The Very Group

Technology Meets Human Artistry:
Navigating the New Creative Frontier

Artificial intelligence is revolutionizing the creative landscape, but will it replace the human touch?

Andre Le Masurier, Global Head of Brand & Creative, Skyscanner discusses the profound implications of AI and other software tools in creative work.

Is there an enduring value of human intuition, cultural understanding, and original thought? We like to think so, but what is the evidence? It is true that machine intelligence cannot yet do all that we humans can, but is it only a matter of time – and, if so, how long have we got? The answers differ for the many different tasks we do.

This session is a challenging exploration of how technology is being harnessed in Skyscanner’s Brand Studio as a powerful tool in the pursuit of creative expression.

Andre Le Masurier, Global Head of Brand & Creative, Skyscanner