Creative Production New York 2023

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Redefining the Standards of “Good” in a World of Good, Fast, and Cheap

May 25, 3:10 PM EDT

In today's world, the traditional standards of "good" are being redefined to include the criteria of "fast" and "cheap". However, creative ideas and strategies are becoming the difference-maker for products, brands, and companies. Creative has the power to create conversion and consumer engagement, leading to immediate and long-term success. In this context, the value of good creative goes beyond just making a product or service look good, it can transform a vendor into a trusted partner. This session explores the importance of good creative in a world that prioritizes speed and cost, and how it can impact a company's success.

Speaker

Bob Sullivan

Industrial Color

THIS EVENT HAS NOW ENDED

New York Hilton Midtown Hotel

What others say

HS Creative Production events provide me with the opportunity to meet creative minds from different fields, facing similar everyday working process realities.

Robert Kot
Electrolux

HS Creative Production events allowed me to connect and hear from many creative influencers overseeing marketing, operations, and video production. The discussions and content provided me with many tips and ideas to share with my teams.

Kimberly Joyce
TeamPeople

HS Creative Production events are the place for creatives! They provided me with numerous opportunities to network and learn new concepts.

Angel Kumanov
Film Student