Creative Production London 2024
Let's All Agree NOT to Collaborate: A Guide to Successful In-House/Agency Relationships
As the in-house landscape evolves businesses must adapt to new behaviours, processes and expectations. External agency partners also need to embrace this change. The shared goal is to achieve efficiency and effectiveness, but the question remains: how? One default method is for all parties to ‘just all get along’ and, simply 'collaborate.'
Mat O’Brien, Executive Creative Director of Three’s In-House agency, and Aidan McClure, Founder and CCO of Wonderhood Studios share their journey and explore why collaboration isn't always understood and can hinder harmonious creative excellence.
What others say
The HS Creative Production event introduced me to new ideas and the suppliers who could help bring them to life.
HS Creative Production events allowed me to connect and hear from many creative influencers overseeing marketing, operations, and video production. The discussions and content provided me with many tips and ideas to share with my teams.
HS Creative Production events provide me with the opportunity to meet creative minds from different fields, facing similar everyday working process realities.