Creative Production London 2024

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Agenda

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08:00
Registration and Breakfast - Exhibition Opens
Start your day with a bite to eat and a chance to visit the exhibition.
 
09:00
Introducing The Power of Change
Step into the future of creative excellence as we unite communities from Creative Operations, Creative Production, Design Operations, and Photo Studio Operations, where “The Power of Change” takes centre stage.
Speaker
Nicky Russell, Managing Partner, WDC
 
09:15
Let's All Agree NOT to Collaborate: A Guide to Successful In-House/Agency Relationships
As the in-house landscape evolves businesses must adapt to new behaviours, processes and expectations. External agency partners also need to embrace this change. The shared goal is to achieve efficiency and effectiveness, but the question remains: how? One default method is for all parties to ‘ju...
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Speakers
Mat O’Brien, Executive Creative Director, Three UK
Aidan McClure, Co-Founder and CCO, Wonderhood Studios
 
09:45
The Intersection of Creative Operations with Technology
Step into an engaging conversation between Sitecore, a leading Content Operations software provider and Avanade as they present the transformative impact of technology on Creative Operations from their unique vantage points. This session promises a lively exchange of ideas, experiences, and insig...
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Speaker
Roger Connolly, Vice President, Product Management – Content Pillar, Sitecore
 
10:15
Networking and Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Production Professionals.
 
11:00
Welcome Back from Mali Okoi-Obuli
Creative Production Conference Chair
Mali Okoi-Obuli, Founder, OURHouse
11:05
Building a Sustainable and Creatively Ambitious Future
Make a difference: join us on the path to a greener, more innovative tomorrow as we champion a workforce primed for creativity while minimizing our carbon footprint. Through our collaboration with ADGREEN, we actively engage in emission reduction strategies, paving the way for ambitious creative ...
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Speakers
Kane Phillips, Director of Production, International Beverages | PepsiCo
Cat Long, Carbon Calculator Manager, AdGreen
 
11:35
Embracing Change: AI is an Opportunity
Change can be daunting, yet it also offers immense potential. It is powerful, profound, and necessary. It gives us a chance to do better; to be better. Typically, as humans, we tend to resist change, often for valid reasons. However, when confronted with disruptive change, it is worth taking anot...
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Speaker
Peter van Jaarsveld, Global Head of Production, Oliver
 
12:05
Don’t Get Comfortable, Get Creative
How One Successful Executive Producer Navigates the Constant Wave of Change One of the very first lessons Amy learnt as an Executive Producer at a Fortune 500 technology company, was ‘the only constant is change’.  Her motto now is ‘Don’t ever get too comfortable and always be ready to shift’. A ...
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Speaker
Amy Goodman, Executive Producer, Spark Studios
 
12:35
AI & IP Rights: How to Use Generative AI Without Getting into Trouble
Do you know what are the legal issues you need to check before starting a project using Generative AI?   This presentation will lay out the complex legal minefield that must be traversed when using Generative AI in the industry and what to do to avoid trouble. All in a way that is practical and e...
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Speaker
Penny Pijnenburg, Senior Media Producer
 
12:55
Lunch and Visit the Exhibition
Time to have some lunch and visit the exhibition. See you back at 14:10 PM for the afternoon sessions!
 
14:10
Breaking the Cycle of Overworked Creative Teams
Dive into the recurring challenges of overwork and burnout in creative teams. An ex-in-house creative leader and the CEO of a creative services agency discuss innovative strategies to break the cycle and foster a more sustainable work environment. Learn about:
  • Burnout and the cost of ove...
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Speakers
Michael Storey, Senior Creative Consultant, EKCS
Robert Berkeley, CEO and Co-Founder, EKCS
 
14:30
The Evolution of the Creator Economy
How brands are forging authentic connections with their audience through global creators. This panel discussion reviews the intricacies of this evolving ecosystem: Covering:
  • How brands are aligning their identity with authenticity, values, and the unique voice of creators
  • Strate...
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Moderator
Katie Farmer, Global Head of Production , Gravity Road
Panellist
Amma Greenstreet, Creative Production & Operations Senior Project Manager, Pinterest
Daisy Rose, Co-Founder, The Content Cloud Network
Tom Skinner, Executive Creative Director, TikTok
 
15:15
Design to Change: Embracing Flexible Production Models
Sharing the Latest "Change Models" and Trends in Creative Production  The “content at scale” challenge shows no sign of slowing. The consumer demand for content to serve personalisation, improve the customer experience and ultimately drive user acquisition, has made the search for the right produ...
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Speaker
Anil Noorani, Managing Partner & Global Strategy Partner, TKM Consultants & We Are Amnet
 
15:35
Creativity has a New Home - Changing Times for In-House Agencies
In a time of dwindling marketing budgets and brands increasing their creative requirements, the role of in-house creative departments has changed dramatically. As with all big changes, as well as demanding challenges, new opportunities are created - for both creatives and agencies alike.
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Speakers
Gemma Stack, Senior Creative Producer, The Mix Dublin, Irish Distillers Pernod Ricard
Greg McLoughlin, Creative Director, The Mix Dublin, Irish Distillers Pernod Ricard
Orlagh Marnane, Head of Creative Production, The Mix Dublin, Irish Distillers Pernod Ricard
 
16:05
Networking and Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Production Professionals.
 
16:40
London Creative Summit 2024: Embracing ‘The Power of Change’ Four Chairs of the Four Events Reveal Key Takeaways
Unmissable! We bring together the chairs of the four co-located events: Creative Operations, DesignOps, Photo Studio Operations, and Creative Production to delve into the profound impacts of change on the creative landscape. This end-of-day gathering transcends the ordinary. The chairs share insi...
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Moderator
Patrick Burgoyne, Co-Founder, In-House Agency Leaders Club
Panellists
Nicky Russell, Managing Partner, WDC
Patrizia Bertini, Design Operations Strategy, 8x8
Mark Stocker, Senior Creative Manager, The Very Group
Mali Okoi-Obuli, Founder, OURHouse
 
17:30
Drinks and Networking Reception
Continue networking, sharing ideas and celebrate a great day at the official drinks reception!
Kindly sponsored by:
 
18:30
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Agenda

What others say

The HS Creative Production event introduced me to new ideas and the suppliers who could help bring them to life.

Claire Piipponen
Haleon

HS Creative Production events allowed me to connect and hear from many creative influencers overseeing marketing, operations, and video production. The discussions and content provided me with many tips and ideas to share with my teams.

Kimberly Joyce
TeamPeople

HS Creative Production events provide me with the opportunity to meet creative minds from different fields, facing similar everyday working process realities.

Robert Kot
Electrolux