Sharing the Latest "Change Models" and Trends in Creative Production
The “content at scale” challenge shows no sign of slowing. The consumer demand for content to serve personalisation, improve the customer experience and ultimately drive user acquisition, has made the search for the right production model a hot topic for many in-house teams and marketing leaders.
As production models become more complex, finding the balance between creative excellence and production efficiency has meant 90% of marketing, agency and in-house teams engage with offshore production, whether directly or indirectly.
We'll be sharing the latest insight from the 2024 Global Benchmark Report for Offshore Creative Production to unveil a host of observations that bring the latest industry trends and analysis to the surface, including:
- The 4 stages of change
- "Design to change" and build a growth mind-set
- The biggest content challenges for in-house and marketing teams in 2024
- Brands that have successfully on-boarded offshore production, and built long term, sustainable partnerships
- Which services are most suited to offshore production and what savings should you expect
- How content automation and genAI is impacting the content and production strategy
