In a time of dwindling marketing budgets and brands increasing their creative requirements, the role of in-house creative departments has changed dramatically. As with all big changes, as well as demanding challenges, new opportunities are created - for both creatives and agencies alike.
Orlagh Marnane, Head of The Mix Dublin, the global in-house agency and production company for Irish Distillers Pernod Ricard, along with Gemma Stack (Senior Producer) and Greg McLoughlin (Creative Director) will share how they have shaped The Mix Dublin to create a new type of hybrid creative agency, one that works as a true strategic partner for its brands - creating and producing standout International creative work for Jameson Irish Whiskey, Redbreast, The Spot Whiskeys and many more brands across our Irish Whiskey portfolio. While, at the same time, recognising the importance of partnering with and fostering relationships with external creative agencies, production companies and the wider creative community.
The in-house agency model is here to stay, but not necessarily at the expense of anyone else. It’s an opportunity for us all to create even better work. We all just need to be ready to mix things up.
Join Gemma, Greg and Orlagh as they share invaluable insights into the transformative power of change, teeming with creative possibilities.
