With so many organizations dependent on their internal creative teams for marketing, advertising, communications, PR, and now media, it’s surprising that more in-house agencies do not have a way to value their services to the business.
Aleka Sansom, Executive Creative Director of Vanguard’s in-house agency (RHC), in partnership with Andrea B. Ruskin of Blum Consulting Partners, Inc, has developed a methodology to determine the value of the in-house creative agency. Join Aleka and Andrea as they present their case study that details the reason behind creating the value, the necessary steps it takes to define the value of the in-house team, and the benefits to the business beyond cost savings, by working in-house.
