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Creative Operations New York 2023

Making Creative Work Better

Aleka Sansom

Executive Creative Director

Vanguard RHC

Hired as the Executive Creative Director of Vanguard’s In-house Agency (RHC) in 2019, Aleka modernized marketing development for enhanced retail customer engagement and turned the 30-person creative services organization into a 100+-person in-house ad agency, establishing Vanguard’s first-ever full-service in-house agency. Through her efforts, production capacity grew by 25%+, content engagement increased by 54%, $27.5M in value was created across Vanguard, and the new agency won 63 creative industry awards since 01/2021.

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