Creative Operations New York 2022

Making Creative Work Better


Consider the Source: Bringing Perspective to Your Creative Operations

May 4, 11:55 AM EDT

Tune into a story of change and operational progress. A story to which we can all relate.

The Under Armour (UA) Story – a story of the speaker’s experience as a Studio Designer and Creative Operationist. A tale of how UA’s operational system grew and grew from a small seed into the mid-sized plant it is today. A plant that is well tended and continues both to grow and bear fruit. It has not yet reached full maturity.

Roman Kuebler joined UA six years ago as a temp on the Studio Team, building wholesale/retail layouts. As the organization shifted towards a global-to-regional model his role changed. The tools and processes were adapted throughout the transition. Roman explains what he did and when, and how he used existing processes to help inform the outcome.

Roman will share the keystone project moments, including a look into the history of UA’s work with Stephen Curry shoe campaigns, that helped shape the strategy, and ultimately paved the way for the continued growth of the organization.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations