April 15, 2020

Creative Operations New York 2020

Making Creative Work Better

Marketing Operations at The NYT: Where Execution, Technology and Strategy Meet

April 15, 10:10 AM

Objectives and positioning:
As The New York Times focuses on delivering quality journalism and its goal to be the first model to achieve 10 million subscribers by 2025, Marketing Operations is becoming increasingly important. The role is developing into a ‘thought and performance partner’, positioned between ‘strategy’ and ‘execution’, committed to leveraging tools and best practices introduced to increase speed to market and innovate for tomorrow.

The challenges and how they are met:  
Keith McLeod, Executive Director of Marketing Operations, shares the challenges his team faced and the journey they took as a strategic thought partner contributing to shaping the destination for the company, where marketing, people, process, capabilities, metrics and goals are brought into alignment, and executed.

 

Testimonials

What others say

Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.

Brittany Harman
Reebok

Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!

Heidi Richert
3M

This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.

Kelly Borghello
Capital One
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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
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