Creative Operations New York 2020

Making Creative Work Better


Keith McLeod

Executive Director of Marketing Operations

The New York Times

Keith McLeod is the Executive Director of Marketing Operations at The New York Times, a team that serves as a thought and execution partner across a broad spectrum of Marketing efforts. Operations is a key driver on brand and acquisition campaigns,  process optimization and initiatives to leverage new marketing capabilities across all workstreams. 
Keith joined The Times in 2017 as part of the project management office (PMO), leading teams in the Data and Insights Group, Marketing Technology and Advertising.  Since taking over Operations in 2018, he has helped scale the team to stay on pace with the company’s highest priorities. Marketing Operations now comprises Creative Operations, Project/Program Management, Email Operations, Marketing Solutions, Campaign Operations, Digital Trafficking, Marketing Compliance and Digital and Print Production. 
Before joining The New York Times, Keith worked at companies including General Electric, Pearson and Teach For America, with a  primary focus on digital transformation, process optimization, and strategic & technical delivery. 
Keith is a graduate of Pace University, and he lives in Clarkstown, N.Y., with his wife and two daughters.


What others say

Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.

Brittany Harman

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert

This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.

Kelly Borghello
Capital One