Creative Operations New York 2020

Making Creative Work Better


Evolution of the Creative Ops Experience Design (XD) Team at Hilton

April 15, 09:40 AM

With the continuously changing creative landscape, the Creative Ops team has had to pivot to support effectively the wider community and to be recognized as an internal strategic partner. 

Although identifying and reducing blockers and creating process and resource efficiencies across teams has always been a focus, collaboration across all cross-functional teams has become a critical priority. 

In this session, Shannon McDowell, Senior Director, Client Services & Creative Operations and Callie Murphy, Director, Client Services & Creative Operations at Hilton explain how they are ensuring the right people are in the right roles, utilizing the correct resources to connect the dots, and creating a positive work environment to help increase productivity, engagement, and team morale. Join them to hear how these factors have proven key to demonstrating the Creative Operations value proposition.


What others say

Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.

Brittany Harman

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert

This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.

Kelly Borghello
Capital One