Creative Operations London 2023
Developing Strategic Partnerships to Deliver Savings in Tough Times
No business, agency, production house, supplier, or freelancer, is immune to real life – we are all living with the effects of what’s happening in the global arena. We all, somehow, make things work. But what does that really mean?
Your business has a vision, targets, and deliverables. How do we really build partnerships?
Strategic partnerships? As we develop ideas, advertise, and deliver, we need to ask ourselves:
- What do our creative teams need to deliver against briefs – and how can operations support them?
- What do we need an agency/business unit to deliver – how do we ultimately deliver on our vision?
- What does our holding company/group need to deliver against business objectives?
- How do we do all of this efficiently – and sustainably (we have all signed up for this) – in trying times?
These four areas are intertwined yet are often seen as separate.
From creative agencies, production partners, and producers, to technology – we are all part of the puzzle. Join Melanie Burger, Group Director of Operations at Sky Creative, as she explores how we make the puzzle fit together.
Speaker
What others say
HS Creative Operations events provide a fantastic insight into the marketplace and the direction creative ops are going, would recommend and will be back next year.
HS Creative Operations events provide me with the opportunity to sit in a room with like-minded people who understand each other’s daily challenges, sharing experiences and insights for the greater good of all Creative Operations.
HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.