Creative Operations London 2023

Making Creative Work Better

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First Sessions Announced

We are busy developing an exciting agenda for Creative Operations London 2023 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!

In the meantime, check out the first three sessions announced:

 

Wimbledon: Taking Control of one of Sport's most Iconic Brands

The Championships may only last two weeks of the year but there is a huge amount of planning that goes into staging one of the world’s most iconic sporting events.
Wimbledon celebrated 100 years of Centre Court in 2022 but has only had an in-house creative team since 2017. Emily will explore the benefits of moving in-house as well as some of the challenges that introducing new processes brings.

This session also provides a glimpse into:

  • Wimbledon’s creative team set up
  • How they support the wider organisation
  • Recent case studies - from maps and wayfinding through to the Championships campaign
  • All in pursuit of greatness.

With Emily Kavanagh Collins, Creative Operations Lead at Wimbledon

Utilising Cultural Architecture and Deepening your Brand’s Connection

When developing a campaign, brand, or marketing strategy, understanding the importance of culture may be the key factor that truly allows your audience and customer base to connect with your messaging – culture is key to resonating with your audience over time. 

In a constant push to innovate and disrupt; service existing customers and convert new ones, it can be difficult to identify where your focus should lie when engaging audiences. 

One of the anchor points for your brand should always be the culture articulated through the products/services you provide and the cultural space of which your brand is an extension.

Join Tr as he explores cultural architecture and the power it can bring to a business

With Craigh ‘Tr’ Lewis, Creative Director

In-house Team Culture with an Operational Backbone

Excellent operations allow you to produce great work, but you can’t do it without the great people who create your culture.

In this session, Vicky Hope explores how to build the operations for delivery efficiency while placing equal importance on building the culture of the in-house agency.

The Proposition: Operations is culture’s best friend – but it should be invisible – that way it’s easy for people to do their jobs

Covered in this session:

Operations

  • Overcoming the pressure of creative teams wanting more time vs. clients wanting things faster to market
  • Working in Agile
  • Tools to deliver and protect, capacity planning tee-shirts, brief volume dashboards, air traffic control to manage resources

Culture

  • Make fixing any problems a priority
  • Blending creative and corporate in-house cultures
  • The importance of Psychological Safety and Transactional Analysis
  • Data: balancing team and project KPIs
  • Leadership: empathy and honesty to drive commercial and service growth

With Vicky Hope, Co-Founder at Loop Agencies

Making Creative Ops greater than the sum of its two parts

This panel is about how to make an in-house CreativeOps greater than just ‘Creative’ plus ‘Operations’. 

What’s the magic ingredient? It’s ‘Real Partnership’. Easy to say but much harder to manage in practice 

The panel discussion will cover what works in practice, where and why it works; what doesn’t and why it doesn’t. It will discuss the areas of potential friction and how to resolve the underlying issues that cause it. 

Great creative operations people are the connective tissue of every in-house agency. Knit together all the moving parts, ensure creatives can spend their time doing what they do best, create project management teams that gel, ensure everyone is in the know – fully briefed on both the objectives and means of accomplishing them, set budgets and deliver on them. Liaise, inform and listen. It’s all possible. 

In short, it’s the art of getting things done

The panel will discuss:

  • How Operations and Creative can work together to make great work a reality
  • What happens when they don’t work together – and why that happens
  • What Creatives need from Operations and what Operations need from Creatives
  • The fundamental importance of tiering 
  • Account management - arguments for and against and the implications of the conclusion reached
  • How tech can help - and hinder - the creative process – and what to do as a consequence

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