Creative Operations London 2023

Making Creative Work Better


Arabella de Morais Sarmento (Gilchrist)


Arabella is a curious minded creative leader, brand builder, storyteller and speaker. Naturally empathetic and intuitive she excels at leading cultural change, building connections with people that have impact, through whatever creative medium and irrespective of whether those people are the general public, politicians, high profile public figures, communities or individuals.

Future focussed, forthright and fearless she has lived and worked in Europe, Asia and Australasia and across the Private/Public and Third Sectors.

This includes for Media companies like STAR TV, SKY, BBC, Red Bee Media and TVNZ. Big brands such as The National Lottery and Orange. In partnership with The National Lottery Funding Distributors, Fever Tree, LadBible, Vice, and ITV as well as with a Charity start up that punched above its weight Malaria No More UK.

She is now pursuing a portfolio of different endeavours including advising brands on in-housing their creative and production capability, creating branded content and leading cultural change.

What others say

HS Creative Operations events provide a fantastic insight into the marketplace and the direction creative ops are going, would recommend and will be back next year.

Phillip Tasker
Imprint Group

HS Creative Operations events provide me with the opportunity to sit in a room with like-minded people who understand each other’s daily challenges, sharing experiences and insights for the greater good of all Creative Operations.

Anna Waldeck-Evans
Creative Production and Operations Consultant

HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.

Lisa Helle
Quarters Digital Services GmbH