Creative Operations London 2023

Making Creative Work Better


Alessandra (Ale) Lariu


SheSays and The WEI

Alessandra (Ale) Lariu was named in Fast Company’s “League of Extraordinary Women” along with 60 other accomplished leaders such as Hillary Clinton and Oprah Winfrey and was also included in the publication's "Most Creative People in Business" list. 

Ale has over 25 years of experience working in the UK and the US and consults on Creative & Experience strategy.

Prior to consulting, Ale was an ECD at Frog Design where she crafted Frog’s brand strategy offering for clients, as well as the studio itself.  From 2007 to 2011 she was a Group Creative Director in advertising and won over 18 global industry awards. 

In 2007, Ale co-founded SheSays, a vibrant community of creative women which now has more than 70,000 members in 58 cities. She brought SheSays's activism and advocacy to clients like Microsoft and Havas.

Born in the Amazon jungle, she grew up in Rio de Janeiro, lived in the US for many years and has now settled in London. Ale uses her time and expertise to make businesses stronger and to support women through positive action.

What others say

HS Creative Operations events provide a fantastic insight into the marketplace and the direction creative ops are going, would recommend and will be back next year.

Phillip Tasker
Imprint Group

HS Creative Operations events provide me with the opportunity to sit in a room with like-minded people who understand each other’s daily challenges, sharing experiences and insights for the greater good of all Creative Operations.

Anna Waldeck-Evans
Creative Production and Operations Consultant

HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.

Lisa Helle
Quarters Digital Services GmbH