Beyond Implementation: Selling DAM Success Across Your Organization

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: Foundation for Internal Promotion
Thursday September 3, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Executive Stakeholders 

• How do you get buy-in and interest from Executives? 
• What is the best time to bring them into the discussion when selecting a new DAM? 
• How can Executive-level stakeholders best help support the DAM? 
• What makes the DAM “worth it” for them? 

IT and Technical Services 

• Winning over IT and Tech Services 
• When should I bring IT into the conversation about DAM? 
• What needs to be communicated to the IT team about any DAM system? 

Session 2: Financial and Compliance Stakeholders
Thursday September 10, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Legal and Licensing Departments 

• How does the DAM help protect your institution legally? 
• How can you demonstrate this value to stakeholders in the legal department? 

Financial and Budgetary Departments 

• What are the metrics that demonstrate monetary value to a budget-conscious institution? 
• How do you communicate the cost-savings strategy when asking for an up-front investment? 

Session 3: Leadership and Creative Engagement
Thursday September 17, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Marketing and Creative Teams 

• How do different roles in the marketing pipeline interact with the DAM? 
• What are the creatives most focused on? 
• What technology are teams asking for? 

Session 4: Power Users and Future Capabilities
Thursday September 24, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Super Users and End Users 

• What do we mean by Super Users and End Users? 
• What are the End Users’ goals? 
• How do you best incorporate End User feedback? 

Supporting Super Users 

• Why are the Super Users so important? 
• How can your Super Users inform your Governance and Change Management? 
• AI services for everyone